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| http://colorburned.com/2008/05/grantfriedmancom_logo_concept_1.html Dots |
In this logo for the website GrantFriedman.com, the designers used dots to catch people's attention. The use of dots has strong visual power as it grabs people's attention. The designers also used these dots to form something in a larger scale: the letter G, as in Grant Friedman. It's interesting that the designers of this logo and website used such basic elements so effectively, since website of resources for graphic designers.
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| http://symbolphotos.blogspot.com/2010/07/fedex-logo-photos.html Movement |
The FedEx logo has an arrow in the negative space between the capital letter 'E' and the lowercase letter 'x'. The arrow is pointing to the right and in reading the English language, people read from left to right. With that in mind, the arrow shows forward movement, which represents the company itself moving forward. This gives people the idea that the company is moving forward, therefore if we choose this company we will be moving forward as well. We should choose FedEx because our packages will get to where they need to be delivered.
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| http://www.famouslogos.org/mcdonalds-logo Color |
The McDonald's logo uses the basic element of color to it's advantage. The logo is in red and yellow. It has been said that colors can provoke certain feelings or affect moods. When red and yellow are used together it instinctively makes people think of food and become hungry. McDonald's uses these "hungry colors" to their advantage by putting it on their logo, which most people see almost daily.
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