This Coca-Cola picture shows all three levels of visual design communication. The representational aspect of this image is a silhouette of a glass Coca-Cola bottle. It can also be interpreted as abstract. The bottle is also a recognizable logo, a symbol, for the Coca-Cola company. Their glass Coca-Cola bottles have a distinct shape which differs itself from any other soda pop bottles. Anyone who is familiar with Coke will immediately think of Coca-Cola when they see a silhouette of their bottle. This image shows colorful abstract, child-like drawings of planets, food, stars, and random creatures bursting out of a Coke bottle. Although people do not usually see child-like drawings as something attractive, it does bring back nostalgic feelings of fun, happy times and great imagination. All of this fun creativity is just waiting to burst out from within every bottle of Coke. To ensure that everyone gets the big picture of this image, the designer of this poster put “friendship on the Coke side of life” to fixate people onto what they are trying to convey. They used symbols of text to ensure that people know who this great company is and what they need to drink to feel this great feeling of nostalgia and happiness, Coca-Cola.
No comments:
Post a Comment