I am a Visual Communication Design major, and I plan to work on advertisement business in the future. I chose two different advertising posters that require very little text to support their effectiveness.
I consider this image successful in advertising their services, though it helps that FedEx is already a well known company. The message I got from looking at this image was, “We will get it to you quickly and undamaged.” It has a simple message and they gave it a simple visual for advertising their services. This is a balanced image. To convey the message that they will deliver your packages safely, they used a neutral color instead of a vibrant color, red for example, that is eye catching or provokes too many emotions.
In my opinion, this image is a failure to its type of visual advertisement. They had the idea of making a minimal text poster, similar to the FedEx poster above. When I first saw this advertisement, I was a bit confused until I read the tiny font on the bottom of the poster which says “Eliminate bad breath.” When I saw the image above, I imagined having a dry tongue which was conveyed through thirst and a sock. It is an imbalanced image. It could be possible that they are using this distracting technique to create the discomfort of 'bad breath.' If that is their intention, I would consider it partially successful in conveying their message. Compared to the FedEx advertisement, Clorets’ advertisement is considered to be not as successful because it is confusing and can be misleading without text to guide the viewer. Even though they put a message to explain what they are trying to convey, the font is too small and it is hard to see because of the lack contrast between the light grey text and the white background.
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