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| http://www.smashingapps.com |
-Active
-Transparent
-Distortion
-Depth
-Balance
-Symmetry
-Irregular
-Distortion
-Intricate
-Exaggeration
-Spontaneous
-Active
-Flat
-Singularity
-Diffusion
-Opacity
The two images above are involved in the visual design industry. One is a advertisement for 7Up and the other is a poster design. Both of them were applied with similar and different techniques by their designers to make them unique looking. The 7Up advertisement uses three dimension look to make it pop out to view's eyes. It's transparent liquid and the animated person on top sends the message of it being "refreshing." It uses very subtle colors compared to the hot air balloon poster. Although there were many techniques used on both images, they have very different effect on viewers. The hot air balloon poster used a lot of colors and sends the message of the colorful world we live in, the message of "possibility." The hot air balloon and what it brings along is very saturated on top of the background that is desaturated in light colors makes it pop out despite of how flat it is. Though it displays movement, the 7Up advertisement does a better job with it because it has depth applied to it. The hot air balloon does a better job in capturing attention because of the multiple color usage. The creators had very different intension when making these images, therefore I cannot compare the two too much. It seems to me that the hot air balloon poster will be like more because of how many noticeable techniques the designer has applied to it.
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